Black Caroline:
The Pr Practitioner's Desktop Guide
Thorogood (United Kingdom), 2002
Paperback, 262 pages
Size: 229x174 mm
ISBN: 9781854182609
ISBN-10: 1854182609
Price: £16.99
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Customers from United States please go to BooksRush.com. All non-UK customers should visit Eruditor.com.
Not in a hurry? There is a cheaper option on Eruditor.com.
The Pr Practitioner's Desktop Guide
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.

