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Warwick Mal:
How To Write Successful Fundraising Letters

2 Rev Ed

John Wiley And Sons Ltd (United States), 2008
Mixed media product, 336 pages
Size: 280x217 mm
ISBN: 9780787999087
ISBN-10: 0787999083

Price: £18.99
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How To Write Successful Fundraising Letters

Shows you the tools for making your direct marketing program a success. The author gives you advice about the most effective direct mail strategies and specific guidance. He teaches his step-by-step model through all the critical stages - from laying the groundwork for a prosperous campaign through the importance of thanking donors.

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Mal Warwick
Charities & voluntary services
Social work
Sociology, social studies
Social sciences
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Mal Warwick
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