See larger image

Humby Clive, Hunt Terry, Phillips Tim:
Scoring Points

How Tesco Continues To Win Customer Loyalty

2 Rev Ed

Kogan Page Ltd (United Kingdom), 2008
Paperback, 304 pages
Size: 234x153 mm
ISBN: 9780749453381
ISBN-10: 0749453389

Price: £17.99
Free Express Delivery
 Add to Shopping Basket 
We only deliver to UK Mainland.
Customers from United States please go to BooksRush.com. All non-UK customers should visit Eruditor.com.
Not in a hurry? There is a cheaper option on Eruditor.com.

Scoring Points

Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Offering an account of Clubcard: the successes, the failures and the lessons learnt, this book shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrates the benefits for Tesco and its customers.

Related links:

Clive Humby
Terry Hunt
Tim Phillips
Market research
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

More information from Wikipedia:

Clive Humby
Terry Hunt
Tim Phillips
© 2006-2009 Eruditor Ltd and its partners

Search

ISBN:

Authors’ names:

Title:

Publisher or edition:

Browse

Department:

   Directory

Express Delivery

Orders placed before midday are despatched same day. Orders placed after midday or on weekends are dispatched next working day. Books are shipped via "Express Delivery" using either Royal Mail (1st Class) or an express courier service. More than 90% parcels will be delivered on the next working day.
"Express delivery" is free on all orders over £9.
We only deliver to UK Mainland. Customers from United States please go to BooksRush.com. All non-UK customers should visit Eruditor.com.