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Tungate Mark:
Fashion Brands

Branding Style From Armani To Zara

2 Rev Ed

Kogan Page Ltd (United Kingdom), 2008
Hardback, 272 pages
Size: 234x156 mm
ISBN: 9780749453053
ISBN-10: 0749453052

Price: £18.99
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Fashion Brands

Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This book shows how the use of advertising, store design and the media has altered our fashion 'sense' - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.

Related links:

Mark Tungate
Sales & marketing
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Mark Tungate
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