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Lincoln Keith, Thomassen Lars:
Private Label

Turning The Retail Brand Threat Into Your Biggest Opportunity

Kogan Page Ltd (United Kingdom), 2007
Hardback, 320 pages
Size: 234x156 mm
ISBN: 9780749450274
ISBN-10: 0749450274

Price: £19.99
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Private Label

A book of international scope on both the dangers and the opportunities posed by the rapid growth in years of private label or retail brands. Debunking the myths and looking at various possible scenarios, it offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands.

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Keith Lincoln
Lars Thomassen
Business competition
Business & management
Economics, finance, business and industry
Kogan Page Ltd

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Keith Lincoln
Lars Thomassen
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We only deliver to UK Mainland. Customers from United States please go to BooksRush.com. All non-UK customers should visit Eruditor.com.