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Hillygus D. Sunshine, Shields Todd G.:
The Persuadable Voter

Wedge Issues In Presidential Campaigns

University Presses Of California, Columbia And Princeton (United States), 2008
Hardback, 268 pages
Size: 229x152 mm
ISBN: 9780691133416
ISBN-10: 0691133417

Price: £17.95
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Todd G. Shields

Assistant Professor Of Political Science, University Of Arkansas, USA

The Persuadable Voter

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? This book offers an understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

Related links:

D. Sunshine Hillygus
Todd G. Shields
Political campaigning & advertising
Political control & influence
Political control & freedoms
Politics & government
Social sciences
University Presses Of California, Columbia And Princeton

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D. Sunshine Hillygus
Todd G. Shields
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