See larger image

Wang Jing:
Brand New China

Advertising, Media And Commercial Culture

Harvard University Press (United States), 2008
Hardback, 358 pages
Size: 219x153 mm
ISBN: 9780674026803
ISBN-10: 0674026802

Price: £18.95
Free Express Delivery
 Add to Shopping Basket 
We only deliver to UK Mainland.
Customers from United States please go to BooksRush.com. All non-UK customers should visit Eruditor.com.
Not in a hurry? There is a cheaper option on Eruditor.com.

Brand New China

Offers a detailed portrayal of branding and advertising in contemporary China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It also examines the impact of media practices on Chinese advertising.

Related links:

Wang Jing
Media studies
Communication studies
Reference, information and interdisciplinary subjects
Harvard University Press

More information from Wikipedia:

Wang Jing
© 2006-2009 Eruditor Ltd and its partners

Search

ISBN:

Authors’ names:

Title:

Publisher or edition:

Browse

Department:

   Directory

Express Delivery

Orders placed before midday are despatched same day. Orders placed after midday or on weekends are dispatched next working day. Books are shipped via "Express Delivery" using either Royal Mail (1st Class) or an express courier service. More than 90% parcels will be delivered on the next working day.
"Express delivery" is free on all orders over £9.
We only deliver to UK Mainland. Customers from United States please go to BooksRush.com. All non-UK customers should visit Eruditor.com.