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Brenkert George G.:
Marketing Ethics

John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 272 pages
Size: 231x157 mm
ISBN: 9780631214236
ISBN-10: 0631214232

Price: £19.99
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Marketing Ethics

Addresses the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. This title identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing.

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George G. Brenkert
Business ethics
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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George G. Brenkert
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