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Pricken Mario:
Creative Advertising

Ideas And Techniques From The World's Best Campaigns

Rev Ed

Thames & Hudson Ltd (United Kingdom), 2008
Paperback, 256 pages
Size: 287x250 mm
ISBN: 9780500287330
ISBN-10: 0500287333

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Creative Advertising

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.

Related links:

Mario Pricken
Industrial / commercial art & design
Arts
Thames & Hudson Ltd

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Mario Pricken
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