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Kellogg On Integrated Marketing

Editor: DawnIacobucci

John Wiley And Sons Ltd (United States), 2002
Hardback, 314 pages
Size: 235x158 mm
ISBN: 9780471204763
ISBN-10: 0471204765

Price: £23.99
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Kellogg On Integrated Marketing

This book - with contributions by the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University - offers the latest thinking on the art and science of integrated marketing.

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Sales & marketing management
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