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Lu Pierre Xiao:
Elite China

Luxury Consumer Behavior In China

John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 236 pages
Size: 232x170 mm
ISBN: 9780470822678
ISBN-10: 0470822678

Price: £17.99
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Elite China

An exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. It identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, and spells out strategies to succeed in Chinese market.

Related links:

Pierre Xiao Lu
Consumer issues
Social issues
Sociology, social studies
Social sciences
John Wiley And Sons Ltd

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Pierre Xiao Lu
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