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Markides Constantinos C.:
Game-Changing Strategies

How To Create New Market Space In Established Industries By Breaking The Rules

John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 256 pages
Size: 235x166 mm
ISBN: 9780470276877
ISBN-10: 0470276878

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Game-Changing Strategies

Presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models.

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Constantinos C. Markides
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Constantinos C. Markides
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