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Ash Tim:
Landing Page Optimization

The Definitive Guide To Testing And Tuning For Conversions

John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 384 pages
Size: 233x188 mm
ISBN: 9780470174623
ISBN-10: 0470174625

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Landing Page Optimization

How much money are you losing because of poor landing page design? This book offers skills necessary to improve your bottom line, including: identifying mission critical parts of your website and their true economic value; defining important visitor classes and key conversion tasks; and, gaining insight on customer decision-making.

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Computing and information technology
John Wiley And Sons Ltd

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